Founder and Strategist
Katie graduated from Bournemouth Media School with a degree in Scriptwriting for Film & TV. She is also a graduate of the Royal Court Young Writer’s and Invitation Only groups. While pursuing a career in writing upon graduation, she received funding from Arvon Foundation and support from the ICA Lab, as well as mentoring from the Blaine Brothers, Leo Butler, Polly Clark, Fraser Grace and Simon Stephens. Later, Katie worked with several companies to create one-on-one theatrical experiences and site specific narratives, as well as several commissions for theatre companies. Her work was performed at Arcola, Battersea Arts Centre, ICA, Old Vic Tunnels, Theatre503, Southwark Playhouse and Wales Millennium Centre, to name a few.
Over the years she has worked in a marketing capacity for film festivals and industry training events with a particular focus on social media campaign management for creative projects. Some of the festivals she has worked with include East End Film Festival and LOCO – London Comedy Film Festival where she was the Head of Social Media from 2013 to 2016. She also helped create and implement the social media campaign for SKATE at Somerset House several years in a row. In addition she has advised and consulted on multiple successful crowdfunding projects (Kickstarter, Indiegogo, WeFund) for film & theatre projects, and run campaigns for several debut feature films she later created and implemented festival strategies for.
Katie created Festival Formula after discovering a gap in filmmakers’ knowledge and realising that she could help to manage their time, expectation, and admin levels. After several years of providing the service on a word-of-mouth basis she decided to put writing aside and focus on festival strategy by launching Festival Formula as a brand in 2014 and building it to become the respected and trusted company it is today. To date in the sixteen years that she has been working, she is an active member of the Short Film Conference and is also one of the few UK members of the Film Festival Alliance. Katie is also a key spokesperson on festival issues with coverage in The Hollywood Reporter and Screen Daily regarding suspect and fraudulent film festivals. She also created the Filmmaker Lounge in partnership with Film Festival Alliance – an online space for programmers and filmmakers to discuss their roles as a regular webinar format, guests have included Tribeca, Slamdance, Heartland Film, PÖFF Shorts, and many more.
Katie is involved in the day-to-day running of the company including activities such as creation of festival strategies, client outreach, sponsorship collaboration discussions, and festival & industry appearances with a view to expand the company’s growth and brand reach. She also trains and supervises the rest of the team members, and is a leading industry voice.
Submissions & Strategy Manager
Ian’s academic background is in print where he gained a BTEC in Print & Media Studies before he started a long career working up the ranks in retail management.
Ian joined Festival Formula in 2017 after working many years in the outdoor industry as a buyer which included forecasting for the year to come and predicting trends. This involved purchasing stock, asset logistics, and building relationships with brands to create large forward orders.
He views all potential films sent in alongside Katie, and creates strategies as well as offer support to Submission clients and festivals. Ian is an active front-facing professional who makes many festival appearances as well as deliver talks and masterclasses beside Katie. He is also the Manager of the Submissions process for the company, ensuring smooth and timely delivery of print traffic and submission assets.
Admin Assistant & Education Outreach Officer
Kate’s academic background and experience in film production shows a strong focus on all areas of the industry. Starting with a Diploma from Met Film School in Script to Screen, a BA in Film & Art from University of Kent, Script Reading & Editing course as part of Indie Fund Training as well as working on short films as a production coordinator and script supervisor.
With Kate’s background in film academia, and being a part of Festival Formula since 2017, her thirst for the more intricate knowledge of festival circuit distribution has expanded. She is extremely vigilant on industry news and happenings, as well as being a screener judge for Oxford Film Festival USA, Norwich Film Festival UK, and a prize judge for Little Wing Film Festival UK.
She is the first port of call for the majority of communication for Festival Formula. She handles all enquiries for the company as well as any potential clients by phone and email, as well as being a company representative on the ground at festivals and industry events. The educational research she embarks on includes discussing potential masterclasses and appearances that the company can make to students, tailoring it to their needs. She is also our Festival Strategy Officer where she provides support and feedback for our Strategy clients as they head on to the circuit with our advice.
Submissions Co-Ordinator and Design Assistant
Frankie’s educational background sees him cover multiple areas with his Creative Media Production (BTEC) as well as City Lit courses covering an Introduction to WordPress, and Social Media Marketing Tips.
Since 2016 Frankie has worked for Festival Formula in different guises, but since 2019 he has amalgamated all of his experience to step into a fuller and senior role as Submissions Coordinator. He is a creative and driven team player who is constantly bringing fresh ideas to the table regarding social media reach as well as design content.
As Submission Coordinator and Design Assistant he provides all of our Submission clients the coverage of hitting their strategy deadlines and providing all festivals with the relevant materials they need to fulfil submissions. His knowledge of the slate is up-to-date as he watches all films that are accepted, and he also features in festival appearances and delivery of masterclasses. His design work covers any branding of the company at events or for online use, as well as collation and design delivery of the monthly newsletter that goes to our subscription list.